Your power to create great products×Our power to sell in Japan
Grow your brand big in Japan.
Start small with e-commerce, then grow big in Japan as your brand's potential unfolds.
Overseas manufacturers with strong product development team up with JAPAN SOLUTIONS, specialists in sales and marketing, to build brands in Japan for the long term. From e-commerce test sales to expanding investment and sales channels as results come in, we are looking for partners to take on this journey with us.
Marketing professionals who make products sell in Japan.
We help companies and brands grow, with marketing at the core of everything we do.
Having grown brands of our own and supported sales for many clients, we know how to bring a product's appeal to Japanese consumers and turn it into sales. From strategy to execution and ongoing improvement, one team runs every function you need to sell in Japan.
Sales strategy & branding
We design how your products are sold and presented to suit Japanese consumers.
E-commerce operations
From running online marketplaces and brand-owned online stores to improvements driven by purchase data.
Advertising, social media & influencers
We create moments of discovery for your products through video, ads and influencers.
Creative production
Product pages, images, videos and more: creative that makes your product's appeal come through.
Distribution & retail
Building on e-commerce results, we help expand your sales into retailers and physical stores.
E-COMMERCE・E-COMMERCE・E-COMMERCE・E-COMMERCE・
Start with e-commerce: your first step into Japan.
Before going big, find out who to sell to, what to sell, and how.
Your first step in Japan doesn't require a large investment. By starting with e-commerce and testing a focused range of products and sales scope, you can see how Japanese consumers respond while keeping initial investment low. Real purchase data then gives you the insights you need to decide on your next move.
Insights to move onInsightsConsumer responseReactionWinning messagesMessagePricing & buyingPriceRepeat & reachRepeat
01
Consumer response
Who shows interest, and what feedback and questions come up.
02
Winning messages
Which features, words, images and videos become reasons to buy.
03
Pricing & buying behavior
Which prices are accepted, how shoppers get to purchase, and what makes them drop off.
04
Repeat purchases & reach
Exploring long-term potential through repeat purchases and demand for related products.
Main e-commerce channels
PARTNERSHIP・PARTNERSHIP・PARTNERSHIP・PARTNERSHIP・
Your product expertise × JS's sales expertise.
We each bring our strengths and focus together on growing one brand.
Developing products and maintaining and improving quality
Improving products based on consumer feedback
Developing new products and lineups
Manufacturing, stable supply, and production capacity that scales with growth
×
JAPAN SOLUTIONS
JS's role
Turn your product's appeal into sales in Japan.
Sales strategy and messaging designed for Japan
E-commerce operations and improvements based on purchase data
Video, advertising and influencer campaigns
Developing sales channels that fit your brand
Choose how we work together, based on your brand.
Want to hand over part of your marketing in Japan? Sell in earnest through specific channels? Or entrust us with the entire Japanese market? We'll work with you to find the best way to partner, based on your brand's situation and goals.
To start with selected activities
Marketing partner
Engage us for part of your sales and marketing in Japan, such as e-commerce operations, advertising or social media.
To sell in earnest through specific channels
Exclusive channel partner
JS acts as your exclusive sales partner on specific online marketplaces or other sales channels.
To entrust us with the entire Japanese market
Exclusive Japan distributor
We handle all sales and marketing in the Japanese market and grow your brand for the long term.
Sales territory, products covered, channels, contract term and other conditions are agreed through discussion, based on your brand's situation and both parties' goals.
RESULTS・RESULTS・RESULTS・RESULTS・
A track record of turning products into sales.
We have grown brands of our own and supported sales for our clients. We bring both kinds of experience to building your brand in Japan.
Our own brandsOwn BrandsClient supportClient SupportBrand building in Japan
Our own brands
Nearly ¥2 billion
Annual sales achieved
Peak monthly sales of ¥200 million. We have sold our own products and grown our own brands firsthand.
2,400 stores
Retail store placements
Rolled out to drugstores, variety stores and more, with hands-on experience expanding from e-commerce into physical retail.
Client support
5,000+ products
Total products supported
We support sales and marketing tailored to each product's characteristics and stage of sales.
Annual sales and peak monthly sales figures are results from our own brands, not from exclusive Japan distribution of overseas brands.
Our own brands
Capturing consumer response, from online to in-store.
We have turned product awareness into online purchases and in-store sales.
Women's apparel
Turning buzz into online purchases.
E-commerce sales 8.1×1-month comparison
BeforeAfter
A case from one of our own brands, where growing awareness of the product name drove e-commerce sales growth.
Women's apparel
Growing touchpoints both online and in-store.
Store sales 29×8-month comparison
BeforeAfter
Stockists grew from 37 to 393 stores. A case from one of our own brands that expanded in-store sales.
Client support
Bringing out product appeal to grow client sales.
From ad-driven customer acquisition to improving product pages and e-commerce operations, we combine the right measures for each business's challenges.
Client support / Ads & online marketplaces
¥130 million
Sales during a marketplace event
Turning ad testing and investment into sales growth.
Using past data, we tested ads across multiple media, then concentrated budget on the best-performing creative and placements to drive sales during the marketplace's event period.
Client support / E-commerce operations
130%
Sales (figure from a published case study)
Improving product pages and operations, together.
We supported the client's Rakuten Ichiba store by combining page improvements for key products, ad management, event promotions and social media posts. The published case study also reports traffic at 140% and average spend per customer at 108%.
Client support / E-commerce operations
Approx. 150%
Year-on-year sales
Thinking about what sells, and what to develop next.
We supported the client from sales strategy through day-to-day execution, improving landing pages and design and proposing product development based on sales data, which led to sales growth.
Regardless of the product categories shown in these cases, we welcome a wide range of consumer (B2C) products and brands.
STRENGTHS・STRENGTHS・STRENGTHS・STRENGTHS・
How we reach Japanese consumers and turn interest into purchases.
Firsthand experience growing our own brands, and the ability to execute across every function needed to sell. Testing in the Japanese market as we go, we'll find the right growth path for your brand together.
Brand growth in JapanBrand GrowthMaker's experienceExperienceIntegrated salesIntegrationTest & improveOptimization
01Firsthand experience as a manufacturer
Our own brand experience, informing your Japan decisions.
JS sells its own products and has grown brands from e-commerce into physical stores. Drawing on our experience managing sales, profitability and supply, we work with you on pricing, messaging, ad investment and channel decisions in Japan.
What it means for you
Work with a sales partner who understands your product and business.
02Running sales functions as one
Selling in Japan, from strategy to execution and improvement.
Messaging tailored to Japan, video and ads that convey your appeal, e-commerce operations that drive purchases, and post-sale improvement, all coordinated under a single sales strategy. By running the Japan-side sales functions together, we aim to let you focus on making great products.
What it means for you
Entrust your sales in Japan to one consistent strategy.
03Testing and improvement tailored to your brand
Updating how we sell to match your product's potential.
We choose the right measures based on product characteristics, price range, supply capacity and how Japanese consumers respond. Drawing on our own testing experience, we combine approaches such as influencer marketing and live commerce as needed, updating the sales strategy as results come in.
What it means for you
Turn response and results into your next investment, product and channel decisions.
Turning product appeal into purchases and further growth.
01 / Resonate
Messaging that conveys value
We connect your product's features to everyday life in Japan and real reasons to buy.
02 / Reach
Reaching the right people
We create moments of discovery through video, ads and influencers.
03 / Convert
E-commerce that makes buying easy
We refine product pages and purchase paths to reduce questions and hesitation at the point of purchase.
04 / Grow
Learning from customer feedback
We analyze reviews and repeat purchases to inform sales initiatives and product improvements.
GROWTH・GROWTH・GROWTH・GROWTH・
On to the next market, as your brand's potential grows.
Test sales are just the starting point. For brands with potential, we commit deeply for the long term, expanding investment and sales channels along the way.
STEP 01
Understanding & partnership talks
We learn about your products, brand, home-market track record and supply capacity, then discuss the strategy for Japan and the terms of partnership.
Where the partnership begins
STEP 02
E-commerce test sales
We start with a focused range of products and channels, testing consumer response, messaging, pricing, and purchase and repeat behavior.
Using our existing e-commerce and promotion capabilities
STEP 03
Scale up based on results
Guided by results and scalability, we expand ad investment, the product lineup, and sales channels across brand-owned online stores and online marketplaces.
Decided by results, profitability and supply capacity
STEP 04
Into the right next market
Depending on product characteristics and results, we also look at expanding into retailers and physical stores, and at mass-market measures such as TV commercials.
Future expansion tailored to each brand
We don't apply the same path to every brand.
Rather than automatically moving every product that sells online into stores, we choose the right growth path based on product characteristics, demand, profitability, supply capacity and more. Building on our current sales and marketing support capabilities, the scope of expansion and the timing of investment are agreed based on results and contract terms.
Seeking brand partners to grow with us.
We are not limited to specific product categories, countries or regions. We want to meet overseas manufacturers aiming for long-term brand growth in Japan.
RequiredYou offer consumer (B2C) products or brands.
Your products have an established reputation or sales record in your home market.
You have strong product development and can keep improving products and launching new ones.
You can increase supply as sales grow.
You are eager to expand into Japan and open to discussing sales proposals and exclusive agreements.
Manufacturers already selling in Japan can also be considered for partnership, depending on their existing sales setup, target channels and other conditions.
JAPAN SOLUTIONS・JAPAN SOLUTIONS・JAPAN SOLUTIONS・JAPAN SOLUTIONS・
Thinking through your growth in Japan, together.
JAPAN SOLUTIONS Co., Ltd.
Co-creating an exciting future.
With marketing at our core, we support the growth of companies and businesses. Combining our expertise in e-commerce operations, advertising, creative production and distribution support, we take on the sales and marketing your brand needs.
A specialist team behind your sales, with external recognition.
We put hands-on e-commerce experience and know-how built on marketplaces and platforms to work for your brand's growth.
Certified official TikTok partner
Platform expertise that powers video, advertising and e-commerce sales initiatives.
TSP
TikTok Shop Partner
TAP
TikTok Shop Affiliate Partner
Agency Partner
TikTok Marketing Partners
Awards won by our own and client shops
A proven record in online marketplace sales and operations.
2024
Rakuten Shop of the Year
DEAL Award
2023
Qoo10 AWARDS 2023
MOVE Award (winning shop: iROUX)
2020
Rakuten Shop of the Year
Overall Award (Top 10)
2018
Rakuten Shop of the Year
Subscription Award
Frequently asked questions
We already sell in Japan. Can we still talk to you?
Yes. We will review your existing distributors and sales setup and explore where we can work together, such as a partnership for specific channels. Please tell us about your current sales in Japan.
How is the scope of the partnership decided?
We propose the right fit for your brand, ranging from support as your marketing partner for the Japanese market, to exclusive channel partner (exclusive sales for specific channels), to exclusive distributor for Japan. Products covered, territory, channels, term and each party's role are discussed based on your products and any existing agreements.
How are costs, ad investment and inventory handled?
Costs for test sales and ad investment, who holds and bears the cost of inventory, and trading terms are discussed based on your products and contract terms. No one-size-fits-all cost split or fee is set at the initial consultation.
If e-commerce goes well, will you expand into stores too?
We decide based on product characteristics, results, demand, profitability and supply capacity. For brands suited to stores, we consider retailers, physical stores and mass-market measures. Where growing mainly through e-commerce is a better fit, we deepen your e-commerce channels instead.
What information do you need when we get in touch?
Please share your company name, brand name, product URL, contact person's name, email address and what you would like to discuss. Details of your sales and reputation in your home market, your sales status in Japan and your supply capacity help us give more specific feedback. Feel free to describe your product category in your own words.
What languages can we use for inquiries and meetings?
Supported languages and document formats are confirmed and agreed case by case. In your first inquiry, please let us know your preferred language and what materials you have available.
LET'S TALK・LET'S TALK・LET'S TALK・LET'S TALK・
Thinking about selling in Japan? Let's start with a casual chat.
Still at the idea stage? No problem. Just tell us what's on your mind.
Wondering if your products will sell in Japan? Not sure where to start? Want to rethink how you sell there today? Whatever stage you're at, we start by listening.
Partnership terms, costs and scope of investment are discussed based on your products and contract terms.
TikTok Shop Partner
TikTok Marketing Partners
Rakuten Shop of the Year
Qoo10 AWARDS 2023